Klaviyo
Email Marketing · by Klaviyo
Email marketing and SMS marketing automation platform for ecommerce.
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Summary
Email marketing and SMS marketing automation platform for ecommerce.
Good fit for
Not assessed yet
Poor fit for
None recorded
Pricing
$ as listed by the vendor · each price dated
| Plan | Billed monthly | Billed annually | Free trial |
|---|---|---|---|
| Free | Free | – | |
Free
Free
Features
Overall availability, and what each plan includes where we know it.
Capabilities
| Feature | Overall |
|---|---|
| A/B testing | Included |
| API access | Included |
| Audience segmentation | Included |
| Drag-and-drop editor | Included |
| Email automation | Included |
| Email campaigns | Included |
| Task management | Included |
| Workflow automation | Included |
- A/B testingIncluded
- API accessIncluded
- Audience segmentationIncluded
- Drag-and-drop editorIncluded
- Email automationIncluded
- Email campaignsIncluded
- Task managementIncluded
- Workflow automationIncluded
Security and compliance
| Feature | Overall |
|---|---|
| Single sign-on | Included |
- Single sign-onIncluded
“Unknown” and “Not recorded” mean we have no data yet, not that the feature is missing.
Reviews of Klaviyo
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What users say about Klaviyo
Themes from 18 public Hacker News comments that mention Klaviyo (Oct 29, 2024 to Mar 25). These are people’s opinions, not facts we have verified. Counts are comments, not a survey.
What people like
No theme raised by more than one comment.
Common complaints
Costs climb steeply with list size
6 commentsSeveral commenters say Klaviyo's per-profile, list-size-based pricing gets expensive quickly as contact lists grow.
“A 50k list on Klaviyo runs $790+/mo.”
Hacker News · Mar 24(opens in a new tab) “I've always hated the metered pricing of MailChimp and Klaviyo.”
Hacker News · Mar 24(opens in a new tab) Alternatives preferred over Klaviyo
5 commentsSome commenters say they moved to cheaper or simpler alternatives such as flat-rate tools, GoHighLevel, or Shopify's native email app.
“For additional context, I've switched all my businesses and clients out of Mailchimp and Klaviyo to High Level.”
Hacker News · Nov 16, 2024(opens in a new tab) Billing for opted-out and imported profiles
2 commentsCommenters describe frustration with being charged for contacts pulled in automatically from Shopify, including opted-out customers, and having to push for a refund.
“Klaviyo charges by "profile". When paired with Shopify, it automatically imports / pulls customer information 5o it's servers even when the customer specifically opted out of marketing.”
Hacker News · Nov 16, 2024(opens in a new tab) Deliverability dropped after switching
2 commentsOne account of migrating to Klaviyo is paired with reports of lower open rates, which commenters attribute to shared IP reputation.
“After sending 2 campaigns, the open rate dropped to 15%.”
Hacker News · Nov 17, 2024(opens in a new tab)
Grouped by AI on Oct 27, 2026. Every quote is copied word for word from the linked comment, and a theme needs at least two separate comments.
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