Mailchimp
Email Marketing · by Mailchimp
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Summary
Email Marketing software by Mailchimp, with paid plans from $13/mo.
Good fit for
- Email marketing automation
- Email newsletters
Poor fit for
None recorded
Use cases
- Email marketing automationCore
- Email newslettersCore
- Transactional email sendingSupported
Pricing
$ as listed by the vendor · each price dated
| Plan | Billed monthly | Billed annually | Free trial |
|---|---|---|---|
| Free | Free | – | |
| Essentials | from $13/mo | $13/mo | – |
| Standard | from $20/mo | $20/mo | – |
| Premium | from $175/mo | Not offered or not recorded | – |
Free
Free
Essentials
- Billed monthly
- from $13/mo
- Billed annually
- $13/mo
Standard
- Billed monthly
- from $20/mo
- Billed annually
- $20/mo
Premium
- Billed monthly
- from $175/mo
- Billed annually
- Not offered or not recorded
Features
Overall availability, and what each plan includes where we know it.
Capabilities
| Feature | Overall | Free | Essentials | Standard | Premium |
|---|---|---|---|---|---|
| A/B testing | Included | Not available | Included | Included | Included |
| API access | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Audience segmentation | Included | Not recorded | Limited | Included | Included |
| Contact management | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Custom domain | Paid add-on | Not recorded | Not recorded | Not recorded | Not recorded |
| Drag-and-drop editor | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| E-commerce | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Email automation | Included | Not available | Limited | 200 flows | 200 flows |
| Email campaigns | Included | Limited | Included | Included | Included |
| Landing pages | Included | Included | Included | Included | Included |
| Lead scoring | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Mobile app | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Signup forms | Included | Included | Included | Included | Included |
| Transactional email | Paid add-on | Not recorded | Not recorded | Not recorded | Not recorded |
| Website templates | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Workflow automation | Included | Not recorded | Not recorded | Not recorded | Not recorded |
- A/B testingIncludedFree: Not available · Essentials: Included · Standard: Included · Premium: Included
- API accessIncluded
- Audience segmentationIncludedEssentials: Limited · Standard: Included · Premium: Included
- Contact managementIncluded
- Custom domainPaid add-on
- Drag-and-drop editorIncluded
- E-commerceIncluded
- Email automationIncludedFree: Not available · Essentials: Limited · Standard: 200 flows · Premium: 200 flows
- Email campaignsIncludedFree: Limited · Essentials: Included · Standard: Included · Premium: Included
- Landing pagesIncludedFree: Included · Essentials: Included · Standard: Included · Premium: Included
- Lead scoringIncluded
- Mobile appIncluded
- Signup formsIncludedFree: Included · Essentials: Included · Standard: Included · Premium: Included
- Transactional emailPaid add-on
- Website templatesIncluded
- Workflow automationIncluded
Support
| Feature | Overall | Free | Essentials | Standard | Premium |
|---|---|---|---|---|---|
| Priority support | Included | Not recorded | Not recorded | Not recorded | Included |
- Priority supportIncludedPremium: Included
Security and compliance
| Feature | Overall | Free | Essentials | Standard | Premium |
|---|---|---|---|---|---|
| Single sign-on | Included | Not recorded | Not recorded | Not recorded | Not recorded |
- Single sign-onIncluded
“Unknown” and “Not recorded” mean we have no data yet, not that the feature is missing.
Reviews of Mailchimp
No reviews from Fitvio users yet.
Used Mailchimp? Be the first to review it.
Reviews come from people who confirmed their email address and declared they are not connected to the vendor or a competitor. A person checks every review against our guidelines before it appears; reviews are never removed for being negative, and affiliate links play no part. How we moderate reviews
What users say about Mailchimp
Themes from 95 public Hacker News comments that mention Mailchimp (May 28, 2025 to Oct 12). These are people’s opinions, not facts we have verified. Counts are comments, not a survey.
What people like
Easy setup for non-technical marketers
5 commentsSome commenters say Mailchimp makes it simple for non-technical people to build and send newsletters without engineering help.
“simply the ability for nontechnical marketing people to put together nice emails”
Hacker News · May 6(opens in a new tab) “Much easier setup than MailChimp and the pricing is a big plus.”
Hacker News · Mar 24(opens in a new tab) Good abuse handling and legitimate use
5 commentsA few commenters say Mailchimp takes action on reported spammers and is used legitimately for newsletters and opted-in mailing lists.
“they are definitely a legitimate operation that takes action against spammers if you report them.”
Hacker News · Apr 16(opens in a new tab) “I also see replies to my abuse reports to mailchimp saying the problems have been addressed.”
Hacker News · Apr 16(opens in a new tab)
Common complaints
Deliverability hurt by spam-like senders
15 commentsMultiple commenters say Mailchimp is widely used to send unwanted marketing mail, with some reporting that abuse reports and unsubscribes get little response.
“Indeed, Mailchimp is a tool specifically built and advertised to send spam.”
Hacker News · Apr 16(opens in a new tab) “I get plenty of Mailchimp spam from people who have bought email lists and added me to their newsletter.”
Hacker News · Apr 16(opens in a new tab) Costs rise steeply with contact count
10 commentsSeveral commenters say Mailchimp's pricing climbs quickly as contact lists grow, including charges for inactive contacts, and they cite it as a reason to leave.
“ugh mailchimp just bumped me to $150/mo for like 12k contacts, half of which haven't opened an email in months.”
Hacker News · Mar 24(opens in a new tab) “I got an email about this from MailChimp just now and this pretty much spells the end of using the service for me.”
Hacker News · Jan 13(opens in a new tab)
Grouped by AI on Oct 27, 2026. Every quote is copied word for word from the linked comment, and a theme needs at least two separate comments.
Alternatives to Mailchimp
Other tools in Email Marketing with enough data to compare. Listed alphabetically: not a ranking.
$13/mo
paid plans from