Ahrefs
SEO Tools · by Ahrefs
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Your fit
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Summary
SEO Tools by Ahrefs, with paid plans from $29/mo.
Good fit for
- Competitor research
- Keyword research
- Search ranking tracking
- Technical SEO auditing
Poor fit for
None recorded
Audiences
- EnterprisesSuitable
- FreelancersSuitable
- Small businessesSuitable
Use cases
- Backlink monitoringSupported
- Competitor researchCore
- Keyword researchCore
- Search ranking trackingCore
- Technical SEO auditingCore
Pricing
$ as listed by the vendor · each price dated
| Plan | Billed monthly | Billed annually | Free trial |
|---|---|---|---|
| Ahrefs Free | Free | – | |
| Ahrefs Free | Free | – | |
| Lite | $129/mo | Not offered or not recorded | – |
| Starter | $29/mo | Not offered or not recorded | – |
| Standard | $249/mo | Not offered or not recorded | – |
| Advanced | $449/mo | Not offered or not recorded | – |
| Enterprise | Not offered or not recorded | $1,499/mo | – |
Ahrefs Free
Free
Ahrefs Free
Free
Lite
- Billed monthly
- $129/mo
- Billed annually
- Not offered or not recorded
Starter
- Billed monthly
- $29/mo
- Billed annually
- Not offered or not recorded
Standard
- Billed monthly
- $249/mo
- Billed annually
- Not offered or not recorded
Advanced
- Billed monthly
- $449/mo
- Billed annually
- Not offered or not recorded
Enterprise
- Billed monthly
- Not offered or not recorded
- Billed annually
- $1,499/mo
Features
Overall availability, and what each plan includes where we know it.
Capabilities
| Feature | Overall | Ahrefs Free | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|---|---|
| API access | Included | Not recorded | Included | Included | Included | Included |
| Audience segmentation | Included | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded |
| Backlink analysis | Included | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded |
| Competitor analysis | Included | Not recorded | Included | Included | Included | Not recorded |
| Keyword research | Included | Not recorded | Included | Included | Included | Not recorded |
| Multilingual sites | Included | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded |
| Rank tracking | Included | Not recorded | 750 tracked keywords | 2,000 tracked keywords | 5,000 tracked keywords | Not recorded |
| Site audit | Included | Limited | Included | Included | Included | Not recorded |
- API accessIncludedLite: Included · Standard: Included · Advanced: Included · Enterprise: Included
- Audience segmentationIncluded
- Backlink analysisIncluded
- Competitor analysisIncludedLite: Included · Standard: Included · Advanced: Included
- Keyword researchIncludedLite: Included · Standard: Included · Advanced: Included
- Multilingual sitesIncluded
- Rank trackingIncludedLite: 750 tracked keywords · Standard: 2,000 tracked keywords · Advanced: 5,000 tracked keywords
- Site auditIncludedAhrefs Free: Limited · Lite: Included · Standard: Included · Advanced: Included
Security and compliance
| Feature | Overall | Ahrefs Free | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|---|---|
| Single sign-on | Included | Not recorded | Not recorded | Not recorded | Not recorded | Included |
- Single sign-onIncludedEnterprise: Included
“Unknown” and “Not recorded” mean we have no data yet, not that the feature is missing.
Reviews of Ahrefs
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Reviews come from people who confirmed their email address and declared they are not connected to the vendor or a competitor. A person checks every review against our guidelines before it appears; reviews are never removed for being negative, and affiliate links play no part. How we moderate reviews
What users say about Ahrefs
Themes from 95 public Hacker News comments that mention Ahrefs (Nov 29, 2024 to Oct 6). These are people’s opinions, not facts we have verified. Counts are comments, not a survey.
What people like
Strong data quality and tools
7 commentsSeveral commenters describe Ahrefs as a strong SEO tool with comprehensive features for keyword, backlink, and competitor research.
“Ahrefs is the winner for me - it's not cheap but it's very good.”
Hacker News · Dec 6, 2024(opens in a new tab) “I'll support anything aiming for an ahrefs quality level product. One of the best softwares I've ever used.”
Hacker News · Jun 4, 2025(opens in a new tab)
Common complaints
High and changing pricing
8 commentsSeveral commenters say Ahrefs is expensive and that its pricing changes often and not in users' favour.
“Ahrefs.com is quite good, but their pricing is a nightmare. And they change it constantly, not in your favor.”
Hacker News · Dec 7, 2024(opens in a new tab) “the cheapest paid version costs $129/month.”
Hacker News · Mar 3(opens in a new tab) Negative views of its SEO industry role
4 commentsA few commenters view Ahrefs as part of an SEO industry they dislike, and criticise its analytics and data practices.
“Agree. Ahrefs is part of the seo garbage industrial complex.”
Hacker News · Jun 18, 2025(opens in a new tab) “Ahrefs - they will use your traffic to improve your competitor research, you really should use them cautiously.”
Hacker News · May 7, 2025(opens in a new tab) Heavy crawling and robots.txt concerns
3 commentsSome commenters report that Ahrefs' crawler does not consistently respect robots.txt and adds load to their servers, so they block it.
“I have ahrefs blocked from accessing my webserver as they don't consistently respect robots.txt.”
Hacker News · Jun 18, 2025(opens in a new tab) “a Woocommerce site was being hammered by several bots at the same time : AHrefs”
Hacker News · Jan 19, 2025(opens in a new tab)
Grouped by AI on Oct 27, 2026. Every quote is copied word for word from the linked comment, and a theme needs at least two separate comments.
Alternatives to Ahrefs
Other tools in SEO Tools with enough data to compare. Listed alphabetically: not a ranking.
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