Semrush
SEO Tools · by Semrush
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Your fit
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Summary
SEO Tools by Semrush, with paid plans from $117.33/mo.
Good fit for
- Backlink monitoring
- Competitor research
- Keyword research
- Search ranking tracking
Poor fit for
None recorded
Audiences
- AgenciesSuitable
- FreelancersSuitable
- Small businessesSuitable
Use cases
- Backlink monitoringCore
- Competitor researchCore
- Keyword researchCore
- Search ranking trackingCore
- Technical SEO auditingSupported
Pricing
$ as listed by the vendor · each price dated
| Plan | Billed monthly | Billed annually | Free trial |
|---|---|---|---|
| Free | Free | – | |
| SEO | $139/mo | from $117.33/mo | – |
| Starter | $199/mo | $165.17/mo | – |
| Pro+ | Not offered or not recorded | $248.17/mo | – |
| Pro+ (SEO + AI Search) | $299/mo | $248.17/mo | – |
| Advanced (SEO + AI Search) | $549/mo | $455.67/mo | – |
Free
Free
SEO
- Billed monthly
- $139/mo
- Billed annually
- from $117.33/mo
Starter
- Billed monthly
- $199/mo
- Billed annually
- $165.17/mo
Pro+
- Billed monthly
- Not offered or not recorded
- Billed annually
- $248.17/mo
Pro+ (SEO + AI Search)
- Billed monthly
- $299/mo
- Billed annually
- $248.17/mo
Advanced (SEO + AI Search)
- Billed monthly
- $549/mo
- Billed annually
- $455.67/mo
Features
Overall availability, and what each plan includes where we know it.
Capabilities
| Feature | Overall | SEO | Starter | Pro+ (SEO + AI Search) | Advanced (SEO + AI Search) |
|---|---|---|---|---|---|
| API access | Included | Not recorded | Not recorded | Not recorded | Included |
| Backlink analysis | Included | Not recorded | Not recorded | Not recorded | Not recorded |
| Competitor analysis | Included | Limited | Included | Included | Included |
| Keyword research | Included | Limited | Included | Included | Included |
| Rank tracking | Included | 500 tracked keywords | 500 tracked keywords | 1,500 tracked keywords | 5,000 tracked keywords |
| Site audit | Included | Included | Included | Included | Included |
| Workflow automation | Included | Not recorded | Not recorded | Not recorded | Not recorded |
- API accessIncludedAdvanced (SEO + AI Search): Included
- Backlink analysisIncluded
- Competitor analysisIncludedSEO: Limited · Starter: Included · Pro+ (SEO + AI Search): Included · Advanced (SEO + AI Search): Included
- Keyword researchIncludedSEO: Limited · Starter: Included · Pro+ (SEO + AI Search): Included · Advanced (SEO + AI Search): Included
- Rank trackingIncludedSEO: 500 tracked keywords · Starter: 500 tracked keywords · Pro+ (SEO + AI Search): 1,500 tracked keywords · Advanced (SEO + AI Search): 5,000 tracked keywords
- Site auditIncludedSEO: Included · Starter: Included · Pro+ (SEO + AI Search): Included · Advanced (SEO + AI Search): Included
- Workflow automationIncluded
Security and compliance
| Feature | Overall | SEO | Starter | Pro+ (SEO + AI Search) | Advanced (SEO + AI Search) |
|---|---|---|---|---|---|
| Single sign-on | Included | Not recorded | Not recorded | Not recorded | Not recorded |
- Single sign-onIncluded
“Unknown” and “Not recorded” mean we have no data yet, not that the feature is missing.
Reviews of Semrush
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What users say about Semrush
Themes from 51 public Hacker News comments that mention Semrush (Nov 19, 2024 to Sep 3). These are people’s opinions, not facts we have verified. Counts are comments, not a survey.
What people like
Free tier useful for SEO
2 commentsA couple of commenters say Semrush's free tier covers their SEO needs, and one notes the traffic reports it gave were positive.
“Semrush has a free tier that works for me for SEO.”
Hacker News · Apr 19(opens in a new tab) “Great product. Succes!”
Hacker News · Dec 19, 2025(opens in a new tab)
Common complaints
Aggressive crawler hitting sites
4 commentsSeveral commenters say Semrush's bot crawled their sites too heavily, and some blocked it or complained to the company.
“Semrush misbehaved so badly for such a long time with various levels of incompetence”
Hacker News · May 31, 2025(opens in a new tab) “the top three bots were Google, Bytedance and Semrush.”
Hacker News · May 31, 2025(opens in a new tab) Competitive tool with some doubts on AI visibility
3 commentsSome commenters say Semrush's AI visibility offerings are crowded with competitors and that the category may soon change, so the product's long-term value is uncertain.
“There are already 25+ “SEMrush but for AI” tools lol.”
Hacker News · Apr 30, 2025(opens in a new tab) Expensive subscription compared to alternatives
3 commentsSeveral commenters describe Semrush and similar SEO tools as costly subscriptions, and some say free alternatives now cover much of what they offer.
“I’ve been paying hundreds of dollars per month for services like Ahrefs and SEMRush for 10 years.”
Hacker News · Apr 29(opens in a new tab) “Semrush is pretty good too, but not quite as good IMO.”
Hacker News · Dec 7, 2024(opens in a new tab)
Grouped by AI on Oct 27, 2026. Every quote is copied word for word from the linked comment, and a theme needs at least two separate comments.
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